In July 2023, in partnership with Rogers, Tennis Canada launched Rogers First Set – a program dedicated to introducing tennis to youth and families across Canada. To ensure that new tennis players can identify themselves as such, the program is play-based and helps youth acquire the fundamental skills of tennis through four key pillars: Try, Learn, Play and Compete.
Try Events, which are part of the Rogers First Set program’s first pillar, provide participants with the opportunity to build connections and improve their confidence on and off the tennis court in a safe and enjoyable environment. This summer, several dozen Rogers First Set programs and events will take place, kicking off with a range of Try Events during Tennis Month in Canada.