Nathalie Tremblay, VP, Marketing Strategy and CX

Nathalie Tremblay joined Tennis Canada in early 2022 as Senior Director of Digital Transformation and Ticketing, quickly rising to her current role as Vice-President of Marketing Strategy and Customer Experience. With over 25 years of experience in business strategy and digital transformation, Nathalie has a proven track record of driving innovation and excellence across various industries.

In her role, Nathalie embodies Tennis Canada’s core values of excellence, integrity, teamwork, and innovation. She plays a pivotal role in crafting and executing marketing strategies that ensure seamless and engaging experiences for tennis fans, notably at the prestigious National Bank Open presented by Rogers. Under her leadership, the organization navigates the dynamic and ever-evolving landscape of fan engagement with agility and insight.

Nathalie is a seasoned executive known for her strategic vision and operational expertise. She has successfully led multiple traditional companies through comprehensive digital transformations, spearheading critical revenue generation projects that have redefined business models and customer engagement strategies. Her areas of expertise include business strategy, marketing, e-commerce, and demand generation, which consistently deliver scalable and repeatable financial value.

In 2023, Nathalie led the Montreal stadium sales team to achieve record-breaking revenue for the tournament, showcasing her ability to drive exceptional results. Her commitment to youth and sports development is evident through her active role on the Board of Sport Jeunesse Québec.

Nathalie holds a Master’s in Business Administration and is dedicated to nurturing the next generation of marketing leaders through various coaching and teaching engagements. Her passion for leadership development and continuous learning ensures that she remains at the forefront of industry trends and innovations.